Security Blog
The latest news and insights from Google on security and safety on the Internet
Disruptive ads enforcement and our new approach
20. Februar 2020
Posted by Per Bjorke, Senior Product Manager, Ad Traffic Quality
As part of our ongoing efforts — along with help from newly developed technologies — today we’re announcing nearly 600 apps have been removed from the Google Play Store and banned from our ad monetization platforms, Google AdMob and Google Ad Manager, for violating our
disruptive ads policy
and
disallowed interstitial policy
.
Mobile ad fraud is an industry-wide challenge that can appear in many different forms with a variety of methods, and it has the potential to harm users, advertisers and publishers. At Google, we have dedicated teams focused on detecting and stopping malicious developers that attempt to defraud the mobile ecosystem. As part of these efforts we take action against those who create seemingly innocuous apps, but which actually violate our ads policies.
We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions. While they can occur in-app, one form of disruptive ads we’ve seen on the rise is something we call out-of-context ads, which is when malicious developers serve ads on a mobile device when the user is not actually active in their app.
This is an invasive maneuver that results in poor user experiences that often disrupt key device functions and this approach can lead to unintentional ad clicks that waste advertiser spend. For example, imagine being unexpectedly served a full-screen ad when you attempt to make a phone call, unlock your phone, or while using your favorite map app’s turn-by-turn navigation.
Malicious developers continue to become more savvy in deploying and masking disruptive ads, but we’ve developed new technologies of our own to protect against this behavior. We recently developed an innovative machine-learning based approach to detect when apps show out-of-context ads, which led to the enforcement we’re announcing today.
As we move forward, we will continue to invest in new technologies to detect and prevent emerging threats that can generate invalid traffic, including disruptive ads, and to find more ways to adapt and evolve our platform and ecosystem policies to ensure that users and advertisers are protected from bad behavior.
Keine Kommentare :
Kommentar veröffentlichen
Labels
#sharethemicincyber
#supplychain #security #opensource
android
android security
android tr
app security
big data
biometrics
blackhat
C++
chrome
chrome enterprise
chrome security
connected devices
CTF
diversity
encryption
federated learning
fuzzing
Gboard
google play
google play protect
hacking
interoperability
iot security
kubernetes
linux kernel
memory safety
Open Source
pha family highlights
pixel
privacy
private compute core
Rowhammer
rust
Security
security rewards program
sigstore
spyware
supply chain
targeted spyware
tensor
Titan M2
VDP
vulnerabilities
workshop
Archive
2024
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2023
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2022
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2021
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2020
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2019
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2018
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2017
Dez.
Nov.
Okt.
Sept.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2016
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2015
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
Jan.
2014
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Apr.
März
Feb.
Jan.
2013
Dez.
Nov.
Okt.
Aug.
Juni
Mai
Apr.
März
Feb.
Jan.
2012
Dez.
Sept.
Aug.
Juni
Mai
Apr.
März
Feb.
Jan.
2011
Dez.
Nov.
Okt.
Sept.
Aug.
Juli
Juni
Mai
Apr.
März
Feb.
2010
Nov.
Okt.
Sept.
Aug.
Juli
Mai
Apr.
März
2009
Nov.
Okt.
Aug.
Juli
Juni
März
2008
Dez.
Nov.
Okt.
Aug.
Juli
Mai
Feb.
2007
Nov.
Okt.
Sept.
Juli
Juni
Mai
Feed
Follow @google
Follow
Give us feedback in our
Product Forums
.
Keine Kommentare :
Kommentar veröffentlichen